The latest horror film to star a scary doll,M3GAN, took the internet by storm with a consistent presence and marketing push leading up to its premiere on January 6. While a big marketing campaign doesn’t guarantee a turnout at the theaters,M3GANhas proved that audiences are still obsessed with killer dolls as the film made an absolute killing at the global box office this weekend. The film has reached a global total of $45 million with the film pulling in an impressive $30.2 million at the domestic box office and $14.8 million internationally, in its first weekend.
The film was shown in 3,509 theaters across North America and actually started the weekend off bybeatingAvatar: The Way of Waterat the Friday Box Officeby bringing in $11.7 million at the start of the three-day weekend period, withAvatarpicking up $11.4 million at the start of its fourth weekend. While theJames Cameronblockbuster has retained the top spot for the weekend,M3GANhas taken a solid second place, displacing DreamWork’sPuss in Boots: The Last Wishfrom the spot that it held for its first two weekends pushing the animated feature to third.
This is a fantastic showing for the horror film which was projected to open with an estimated $17 million-$20 million in North America and is even better when considering the film was made on a $12 million budget. The film’s viral media campaign which included being able tohave a DM conversation with the doll on Twitter, definitely put it in front of many eyes as possible, but the film seems to be garnering major success from strong reviews and word of mouth.
RELATED:‘M3GAN’ Is Certified Fresh on Rotten Tomatoes
The Strong Reviews ForM3GAN
M3GANcurrently holds an extremely highRotten Tomatoesscore with the film being certified fresh at 94% after 161 reviews. Collider’s ownAlyse Waxgave the film an A-, praising the film and saying that it has set a high bar for films to clear in 2023. “M3GANmight just become theMalignantof 2023. It doesn’t have a twist, but it is a weird, bonkers movie. DirectorGerard Johnstoneknocked it out of the park with his second film. It’s not traditionally scary, but it is existentially scary.”
M3GANis in theaters now. you’re able to watch the film’s latest trailer down below.
