Are you a Letterboxd user? Start looking closely across the app because you might find something out of this world, to celebrate the launch ofWes Anderson’s latest unique adventure. Take a trip toAsteroid Citywith a fun adventure in association with Letterboxd, as they launch a special scavenger hunt in association with Focus Features.
In the lead-up to the wide theatrical release ofthe individual auteur’s latest film on June 23rd, the hugely popular community for film fans has set a challenge to find and collect fourteenAsteroid City-themed items within its website and apps. Announced byAsteroid CitystarJeffrey WrightonLetterboxdsocial media accounts, the grand prize is a private screening ofAsteroid Cityfor the winner and their friends at their nearest cinema, with spot prizes ofAsteroid Citymerchandise and tickets to see the film.
“We love finding playful ways for our community to explore Letterboxd, so we were excited to partner with Focus Features on this unique project,” said Letterboxd’s co-founder and CEOMatthew Buchanan. “A scavenger hunt feels like the perfect match for the lighthearted, precise, handmade qualities of Wes Anderson’s films. It’s been a lot of fun to create and I’ll be sad when it’s done—fortunately that coincides withAsteroid Citylanding in theaters, so any air of melancholy around the office will be short-lived.”
RELATED:‘Asteroid City’: Release Date, Cast, Plot, and Everything We Know About Wes Anderson’s Latest Film“Wes Anderson has one of the most passionate fanbases of any filmmaker today, so
we are thrilled to partner with Letterboxd to offer audiences this unique and special opportunity. What better way to celebrate the release of Wes’ rich and playfully entertaining film than with a scavenger hunt inspired by his signature aesthetic,” addedJosh Kornblit, SVP of Marketing & Digital at Focus Features.
What isAsteroid CityAbout?
Set in 1955, the film is based around a community which has arranged fora Junior Stargazer conventionmeant for rest, recreation, and demonstrations of comedy and drama. Everyone is getting ready to enjoy the event held in the fictional town where the movie takes place, but things will change when the possibility of alien lifepresent in Asteroid Citybecomes a reality. The government then get involved in an attempt to conduct research, so that they can study the discoveries made by the town, and affecting its inhabitants.
In an added twist, however, the people present in itare also part of a play, created in a controlled environment posingas a small town. To differentiate reality from what’s being told on stage, Anderson shot the sequences where the actors aren’t performing in black-and-white, allowing the audiences to distinguish whether or not what the characters are talking about is scripted within their world or not. The two different realities then come together in an attempt to discover something more real.
Asteroid Cityopens in limited theaters in NYC and LA on Friday, June 16th and expands widely on June 23rd. You can see the trailer for the movie down below.
